In today’s post I’ll speak you about fashion not in Milan, not in New York, but yes in
To tell you about the fashion in Uganda I decided to base myself in a great fashion icon: Sylvia Owori! She is one of today’s leading figures in East Africa’s Fashion, media and modeling industries
(I will present the biography of Sylvia in topics, highlighting the most important points)
- 2001-2004 – Her break into fashion happened when she took on the challenge of revitalizing the “Miss Uganda Beauty Pageant” (which following her input became one of the most significant events on the Ugandan social calendar).
- 2001 – Owori was appointed to design the Nokia Face of Africa’s Ugandan finalist’s outfit.
- 2004 – at the Kenyan Fashion Week, Sylvia became the star of the show and the audience awarded her with a standing ovation.
It was so amazing and so fulfilling for me, I was like “oh my God, people really take me seriously.” “
- She started…
- …Uganda’s first Fashion House;
- …Uganda’s first modeling agency “Ziper Models”, now renamed ZIPA, which is still one of the most eminent agencies in East Africa, scouting and selecting the best female and male models from across the continent;
- In 2005 she launched Uganda’s first glossy women’s magazine, African Woman (which is circulated on a monthly basis in five different countries and sold out after 2-3 days).
“Women all over the world need to be empowered.
But in Africa where many women are uneducated we most work even harder to try and make a better life for ourselves. Nobody else will do it for us.”
- In June 2006 she received the Presidential Transformers Award (from President Museveni, by her contribution towards Uganda’s development).
She has no room for failure in her life.
She never starts anything she has doubts about how to complete successfully.
- In October 2006 Sylvia had worked with the phone company Motorola in a fashion show code named “Motocouture with Sylvia Owori”. This way Sylvia elevated herself to another level in the fashion industry both locally and internationally.
- She is inspired by her Ugandan roots and the African life style as well as from her extensive travels to the USA and Europe.
- Strongest points: entrepreneurial skills, natural and creative talent; unique imagination; she believes strongly in herself; she has shown her capacity for looking ahead and taking risks (about creating her own agency).
Pan Africa Festival – Algeria
Celebrating a Decade of Sylvia Owori Designs
Arise Africa Fashion Week
I have chosen to talk you about Uganda’s fashion after watching the movie “The Last King of Scotland”, in the classroom, whose story takes place in Uganda. In this movie we can also see the African fashion and the different styles of life, from a more rural society into urban and high class society.