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Following the interpretation of our extensive reading for this period: Breakfast at Tiffany’s, by Truman Capote, was been given to us the task of researching more about what could be the “Tiffany’s”.

In this case Tiffany is related to Tiffany & Co., a well known American jewelry and silverware corporation.

Now we are asking: why “Tiffany”? Is the store’s name only linked to its creator’s name? Does Tiffany has some other meanings besides the obvious? Is there something hidden besides this mere superficial view? We will see it below…

The origin and meaning of the word “Tiffany”

Epiphany (holiday): traditionally falls on 6 January, is a Christian feast day that celebrates the revelation of God the Son as a human being in Jesus Christ.

Tiffany also means three, the trinity and 3 is considered the “perfect number”.

But over the years the name Tiffany has acquired more and more different associations: sexy, pretty, loyal, intelligent person…

Usually a very loyal, sweet, and compassionate girl, that finds the beauty in everything. people whom usually doesn’t trust many guys. She usually has many acquaintances, but very few best friends. They are always opened minded and easily satisfied.Absolutely adorable. 

This way we can associate Tiffany to someone who has good taste, to richness and to perfection.

What is Tiffany & Co.?

– also known colloquially as Tiffany or Tiffany’s;

– is a luxury American multinational jewelry and silverware corporation;

– sells jewelry, sterling silver, china, crystal, stationery, fragrances, personal accessories, as well as some leather goods;

–  is renowned for its luxury goods, especially for its diamonds, diamond jewelry, and especially its diamond engagement rings;

–  Tiffany markets itself as an arbiter of taste and style.

The store’s “1st steps”

–  was founded by Charles Lewis Tiffany and Teddy Young

– Space:  New York City

– Time: 1837

–  the store initially sold a wide variety of stationery items

– firstly operated as Tiffany, Young and Ellis, the name was shortened to Tiffany & Co. in 1853 when Charles Tiffany took control.

Tiffany’s chronological main events:

– 1845 – the first Tiffany mail order catalog, known as the “Blue Book,” was published in the United States. It is still being published today.

The catalog was one of the first catalogs to be printed in full color and was free until 1972

– 1867 – Tiffany & Co. was the first US firm to win an award for the excellence in silverware at the Exposition Universelle in Paris.

– 1878 – Tiffany won the gold medal for jewelry and a grand prize for silverware at the Paris Exposition, which gave the Tiffany name added prestige.

– 1868 – Tiffany was incorporated.

– 1887 – Tiffany bought the French Crown Jewels which attracted publicity and further solidified the Tiffany brand’s connection to quality diamonds.

– 1902 – Louis Comfort Tiffany (the son of Charles Tiffany) became the company’s first official Design Director.

– 1956 – legendary designer Jean Schlumberger joined Tiffany. Andy Warhol collaborated with Tiffany to create Tiffany holiday cards.

– 1978 – Tiffany & Co. was sold to Avon Products Inc.

– 1984 – in this year’s Newsweek article, it was noted that the Fifth Avenue Tiffany store had began stocking so many inexpensive items. Customers complained about declining quality and service.

– Avon sold Tiffany to an investor group led by William R. Chaney.

– 1987 – Tiffany went public again.

– 2008 – the Japanese mobile phone operator SoftBank and Tiffany & Co. had collaborated in making a limited 10 model-only cellphone, containing more than 400 diamonds!

Playing “Sherlock Holmes” in fashion

Tiffany’s have lots of beautiful jewelry. Lots! It was difficult for me to choose, but after many investigations and comparisons, here I’ll present my final analysis and conclusions:

  • They have many jewelry with the key or lock design. Symbolically it means secrets, luck, the feeling of having something that belongs to you and, therefore, when you have something your and from Tiffany’s it gives you a feeling of happiness.
  • The “3 things” are very abundant here: 3 circles, 3 diamonds, 3 clover leafs… 3 – perfection.
And actually the use of just 3 makes the jewels look harmonious and perfect to us. 
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  • The symmetry: another allusion to perfection.
 
I especially love the 1st one, the heart, because of the colors, the beautiful design 
and the lock detail that is there. 

All the jewelry that I had mentioned above is perfectly made. This gives to the person that uses it a feeling of superiority, perfection. We can even relate this to America in the 50s: the wish/the need to have more and better, the consumerism and nothing is better than have a Tiffany’s object and show your “power” to the world.

  • Some Tiffany’s ads:
This is a recent ad which shows a simply and “normal” woman wearing Tiffany’s jewels. These jewels highlight her, because without them she will be like “just a simply and common woman”: 
These two pictures are such different as the difference between the sky at night without and with stars. 
As we can see this is an old ad but the main goal that appears nowadays was also present in those times: the union between love and diamonds, richness and happiness. The presence of the angels makes some kind of an union between the Human beings and the Gods, like, by having a Tiffany’s object, we’ll be closer to perfection. This ad and its message remembers me the Marilyn Monroe song: “Diamonds are girl’s best friend”.
These two ads also associate love and happiness with Tiffany’s products. It’s a bit ridiculous if we analyze it deeper: it’s like they’re suggesting that if you buy a Tiffany’s gift to your love you’ll be even more in love and the world around you will be more perfect, like in a dream. 
These are just announcement techniques which main goal is to persuade people to buy their products in order to have something (to which actually you don’t need to buy the product to have it). 
In a white, snowy and softy nature, an innocent child, almost like an angel, is looking at “us”, holding a sled full of…expensive Tiffany’s gifts!! Yep, this picture we only would be able to imagine in dreams, but the sentence “blue is the colour of dreams…” is almost like making a link between imagination and reality throughout Tiffany’s products. 
This gives us the feeling that buying these gifts we were be like in a dream, happy and building this way some kind of a perfect world. 

So do you still think that this store’s name is just linked to its creator?… From my point of view it isn’t. Tiffany is also related to perfection and to being seen as a God/Goddess.

Bibliography:

http://www.karipearls.com/tiffany-co.html
http://www.urbandictionary.com/define.php?term=tiffany
http://en.wikipedia.org/wiki/Tiffany_%26_Co.
http://en.wikipedia.org/wiki/Charles_Lewis_Tiffany
http://www.tiffany.com/
http://4.bp.blogspot.com/_UWMa8EAJdSI/TRA7f1A2tdI/AAAAAAAANBc/yzJ4K5HV614/s640/scanbydressdesigndecor_tiffanyandco_v2.png
http://3.bp.blogspot.com/-W9r79FY3zSk/TrcPNOGhnvI/AAAAAAAAEwI/gC2RkV6lTms/s400/tiffany-key-pendant-necklaces.jpg
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